Saturday, April 4, 2015

"These five barriers, or Five D�s if you will, are all substantial and unyielding."

"Taken together they may seem invincible. They are interrelated, but still distinct. Think of them as concentric circles around the citadel of the self, with distance as the first line of defense and identity as the final, innermost defense."
The anti-climate movement has been successful in triggering each of these barriers in its battle against climate science. But inadvertently, climate communicators have activated them, too, for instance by conveying climate facts through abstract graphs and long time lines, using framing that backfires, not linking risks to opportunities for action, relying on bad storytelling, and provoking self-protective and cultural cognition by unnecessary polarization....

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