"Facebook has so much data on its users, 'you could actually target a premium credit card to a businessman you know is traveling all the time'..."

"... said Bryan Wiener, chairman of 360i, a digital marketing agency that works with brands like Capital One, NBCUniversal, Spotify, Oreo and Oscar Mayer. 'That�s the kind of information that�s missing from Twitter... There�s not this rich history of your holistic life.' As a result, he said, many brands are unwilling to commit big money to Twitter ad campaigns."

From a NYT article titled "Twitter Troubles Lie in Marketers� Reluctance to Buy New Kind of Ad."

This rich history of your holistic life... I don't know if that phrase is ludicrous or horribly disturbing. Neither... I guess... because I'm not laughing or quaking. I have a distanced amusement and vague dread. I'll put it that way.