"The beautiful door is completely open for me."

Some nice viral video from Dove (that serves an advertising purpose without showing a product).

I found that because Buzzfeed had an article about it with the subtitle "Once again, soap is acting condescending" and an "update" that reads:

This post was inappropriately deleted amid an ongoing conversation about how and when to publish personal opinion pieces on BuzzFeed. The deletion was in violation of our editorial standards and the post has been reinstated.

The article was (lamely) critical of Dove:

Dove has a long and fabled history of experimenting with the shame women feel about their bodies and posturing that they are the way out of it.... Feeling beautiful is an obligation and a pressure � and sometimes a pleasure, but not always. Feeling beautiful is so much work: work that beauty companies cash in on and exploit.

Gawker attributed the deleting to the fact that Dove advertises at Buzzfeed. Buzzfeed denied that, saying that the post violated a "show don't tell" rule:

When we approach charged topics like body image and feminism, we need to show not tell. (That�s a good rule in general, by the way.) We can and should report on conversations that are happening around something that we have opinions about, but using our own voices (and hence, BuzzFeed�s voice) to advance a personal opinion often isn�t in line with BuzzFeed Life�s tone and editorial mission...

When we write about news-related topics revolving around class, race, and feminism and other heated topics, it�s important that we show the conversation that is happening, or find other people who can give smart and valid quotes to make the point, or, ideally, add to the conversation with something substantively new....

I get it. The "buzz" that belongs in the feed of Buzzfeed is the buzz out there in the world, not the buzz in the writer's head. You're supposed to receive and convey the buzz, not create buzz, or at least that's the way it's supposed to look.