"It�s really saying something that he took care of this cheese for 20 years."

"The blink-or-you�ll-miss-it nature of the 20-year cheddar helps create an event around cheese... 'What I like most about these kinds of things is it�s a small-run limited edition and that shows the nature of cheese.... It doesn�t matter how much you like a 20-year cheese because you know what? You get it now or you don�t get it.'"