My theory is that this is a tell and that what it really indicates is anxiety about there only being one candidate on the Democratic side. The "clown" idea is usually expressed as "clown car." That is, it's a way to say there are an awful lot of individuals crammed into a space that shouldn't be able to hold so many.
But this morning I'm seeing "clown show," which either assumes we know the "show" is the old car routine or hopes to get away with simply portraying Republicans as ridiculous:
"The Koch brothers try to rein in the GOP presidential clown show." (A WaPo headline for an article that doesn't contain the word "clown." This article currently ranks #1 on WaPo's "most read" list.)
ADDED: Remember the time Obama was portrayed as a clown? It was a time of outrage!
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