"Why do this? 1) I spend a lot of time and energy on Twitter. 2) Twitter was and is killing blogging. What used to be the fun short blog items are now tweets, leaving only the duller, long items for blogs � a drift toward dreariness accelerated by the need to attract links by writing Important Posts, and by Google�s apparent decision to favor longer posts in its search results (on the highly questionable theory that short posts are inherently less informative). I always thought readers preferred shorter items. The hell with Google. This new format should, in theory, put the fun items back on the blog...."
I'm glad to see that Mickey Kaus is thinking about format, after his rift with The Daily Caller, which has just about the ugliest format of any website that I visit (or used to visit, when Mickey was there).
I'm sorry I read about Google favoring longer posts. I put effort into making posts short and tend to write posts that are around 300 words or less, and Mickey links to a place that says you get better Google ranking if you go over 500 words and that 1500 words is ideal. In other words, blog posts should look like newspaper op-eds. It's easy to pad things out like that. But machines must be programmed to find what machines can find, and then writers program themselves to do what the machines will value. How dismal!
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