"Can These Panties Disrupt the $15 Billion Feminine Hygiene Market?"

THINX panties have "antimicrobial, leak-resistant fibers in the crotch that promise to absorb as much menstrual blood as up to two tampons or a pad � without the wearer feeling it � and promise to leave the wearer feeling dry."

The business is built on a buy-one-give-one model, by which every pair of THINX sold generates a donation to Uganda based AFRIPads, which trains women in developing countries to make and sell reusable pads, which are sold at affordable prices to local women.

On the environmental front, Agrawal says THINX panties can eliminate the landfill waste generated by traditional feminine products. The National Women�s Health Network reports that each year 12 billion pads and 7 million tampons are dumped into U.S. landfills. Agrawal says that by using only THINX during her period, she has made zero carbon impact for the past year.